Product launches require extra attention to details; an anniversary and launch tied together takes special care.
In order to create something different for the launch of their GENESIS™ T8, New Holland Agriculture tasked Visual Impact Group with new launch support collateral.
To catch attention, creative people have to appeal to the limits of the imagination. Then there are those times the limits simply won't do. A Twentieth Anniversary seems like a proper time for no limits.
For this project, there was a lot of retouching and imagination required—realism was suspended in favor of impact and message.