Digital Feature: Less is More, and Cliches are Often True.

Recent user interface trends featuring "flat design" are embracing simplicity. To accomplish anything that looks simple is quite often difficult; succinct works for interfaces too.

For the Bale Wrap App, all interface elements were chosen carefully to reinforce the simplicity of the application and the data it represents.

New Holland: Bale Wrap App welcome screen

New Holland: Bale Wrap App detail

A Visual Representation. Make It Count.

To emphasize actual wrapping of a bale, circular sliders were chosen for crucial inputs.

These serve both to break up the visual flow and provide a tactile representation of wrapping done by the product in the field.